Tuesday, March 04, 2008

Ewan McIntosh - aka "Ewan Does Devon" - Naace Keynote

Note to the casual reader: this is a rather shambolic attempt at live blogging a session from the Naace 2008 Strategic Conference in Torquay, hence it reads something like a stream of (un?)consciousness rather than a thought through, planned blog post.

It's Tuesday evening in Torquay... time for Ewan McIntosh to address the Naace conference and (maybe) rattle a few cages?That's my hope, at least...
Ewan starts off with this image:
Bebo Boomer
and says let's play bullsh*t bingo if the word "community" comes up too much.
Why should we allow students to do things like playing computer games?
When the world changes, do we?

  • Digital Holidaymakers
    Torquay's great for a conference like this because it sums up the experience of an ICT conference
  • Initial Teacher Education
    There's a big issue with ITE (ITT) - many teachers think they know it all and can't use it in the classroom.
  • The Institution
    Does it exist? Maybe it's not as overbearing as we think...
A link to yesterday's blog post about the participation in something, nowadays we're allowed to record things- a few links to Teachers TV videos on social networking. Ewan says there's 113million blogs (according to Technorati - more than earlier, maybe that's the rate of growth). No such thing as the digital native & digital immigrants - just digital holidaymakers and everyone else who "gets it".
Thinking about Bebo and how kids use tools like this to write for their friends - not their teachers.
How to get beyond Kate Modern - looking at Ewan's contentious blog post on the Guardian's Comment Is Free site.
What's Participation Culture anyway?
Culture is the problem there... we don't know how to change culture. Is it iterative or a big bang?
The example of I Love Bees - an alternate reality game which mixed real world (or "meatspace" to use Ewan's preferred phrase) and online aspects. Things like SETI at home and LHC at home which are large real-world community projects relying on ICT.
What is private in a community? What's the difference between private and public? What's Identity 2.0? A myriad of differences...
  • Secret Spaces
    Those areas which cannot be seen by anyone - texting isn't secret really
  • Group Spaces
    Those areas (Facebook, Bebo) which build something around a group of people.
  • Publishing Spaces
    Areas to connect with people who you don't know you want to connect with yet, Photobucket, Flickr, VLEs are locked down, is this wrong?
  • Performing Spaces
    Second Life, World of Warcraft - areas to "show off" (cf the Minister's speech this afternoon).
  • Participation Spaces
    Areas of meetings, concerts with lots of people videoing
  • Watching Spaces
    Schools do this well, conferences like Naace
What's reputation?
Being part of a community - like Naace - is founded on reputation. The "tipping point" and how "influencers" and the effect. Does Naace think it's a reputation group or a lobbying group? So why does Bebo work? There's no influence, no-one's better than anyone else - not based on who you are, but your ideas and what you're trying to say. Thin slicing - being able to separate things and go after the good ones is an important skill.
What worked in Scotland for changing things?
  • 20 teachers & managers sharing their ideas, experiences and resources online in 2005-6;
  • within 8 months, 350 sharing 2006-7;
  • 1300 students, managers and teachers online at the moment;
  • 1,300,000 page views at eduBuzz.org;
  • length of visit goes up even if numbers go down.

Audience is vital - teachers and students grow to appreciate and use the audience and we need to help them take advantage of their learning.

Five point strategy:

  1. Identify key user groups - no key influencers, not the usual suspects;
  2. identify and understand you key users and influncers - those who don't share;
  3. let key users evangelise - in a world of abundance, a club is exclusive - you feel part of something;
  4. turn evangelists into trainers;
  5. support bottom-up and emergent behaviours - TeachMeet and the idea of an unconference - face to face communities.

Emergent behaviours:

  • Lead by example - have a blog, do a podcast
  • Lead by reminding - start by reminding in a Google Doc
  • Provide adequate report - use a wiki or something something
  • Lead by mandate
  • Personal and school benefits complement each other.

He finishes off with a quote from John Hunter...

Don't think, try.

Finally, the usual YouTube video...

1 comment:

  1. Hi Ian!

    Great to see East Lothian getting a mention here.

    Tess :-)